Samsung tries to woo customers actually standing in line for the iPhone 6S

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Let’s say you are Samsung. Your mobile sales are stagnating and you obviously want to sell more. So what do you do? You ramp up your marketing and publicity efforts and go all out.

So on Friday, as people around the world lined up to be among the first to get their hands on Apple’s new iPhone 6S, Samsung apparently saw it as the perfect opportunity to put on its troll hat. The company hired a team to head out to the Apple Store on Regent Street in London last night to hand out pillows and blankets to people waiting in line. Isn’t that sweet?

But here’s where things get interesting. These bright blue blankets, water bottles and pillows had the hashtag #NextIsNew printed on them, and the team Samsung hired to hand them out did not identify themselves as being in Samsung’s employ. Better yet, the bright blue color of Samsung’s gifts matches Apple Store employees’ shirts exactly.

As it turns out, #NextIsNew is a Samsung hashtag, and the company was trying to make Apple fans look stupid by advertising a Samsung marketing scheme while waiting in line for an iPhone 6S.

“They were given to us by Apple,” one Apple fan in line outside the Regent Street store told IB Times. His friend had looked up the hashtag though, and quickly corrected him: “No man, it was Samsung, I did a little research.”

More Samsung marketers returned to the store once the sun rose, and this time they weren’t quite as sly, as The Inquirer noted. Donning Samsung apparel, they walked around holding big signs that pictured the Galaxy S6 edge+ with the line, “the itch to switch just got bigger.”

Free publicity at Apple’s expense might be another way at looking at things, but all’s fair in love and war.

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