Netflix appears to have removed its Basic ad-free plan for existing subscribers in some regions. While this change has not yet impacted users in India, where the Basic plan remains available, subscribers in other markets may need to adjust their plans soon.
Discontinuation of the Basic Plan
Last year, Netflix eliminated its Basic ad-free plan for new subscribers in the US and the UK, which was previously the most affordable ad-free option. Now, reports suggest this change is extending to existing subscribers as well. Social media buzz has highlighted this transition, with users sharing their experiences online.
User Reactions and Plan Options
In a post on the Netflix subreddit, user @MeltedInk8624 shared a screenshot indicating that Netflix is prompting users to switch plans, with the Basic plan no longer listed. The most affordable alternative now is the ‘Standard with ads’ plan, priced at $6.99 (approximately Rs. 580) per month.
The post expressed frustration: “So you’re telling me that even after getting a plan that’s paid monthly, they locked certain shows behind a paywall??! I’m already paying for this service why do I need to pay more?!”
Subscribers who prefer to avoid ads will have to opt for the more expensive Standard or Premium plans, costing $15.49 (approximately Rs. 1,300) and $22.99 (approximately Rs. 1,900) per month, respectively, in the US. The Standard plan supports Full HD streaming on two devices, while the Premium plan allows 4K streaming on up to four devices.
Popularity of the Ad-Supported Plan
Netflix’s ad-supported plan has gained significant traction. According to Amy Reinhard, Netflix’s President of Advertising, this plan now boasts 40 million active users globally, a significant increase from 5 million users last year. In regions where the ad-supported plan is available, it accounts for 40% of all new sign-ups.
Potential Introduction of a Free Plan
Amid these changes, there are reports that Netflix may introduce a free, ad-supported plan in select regions. The company is reportedly considering this option for Asian and European markets, aiming to expand its audience. This strategy would mark Netflix’s second foray into free plans, following a brief experiment in Kenya in 2021 for Android users, which was discontinued a year later.
As Netflix continues to evolve its pricing and subscription models, existing and potential subscribers should stay informed about the latest options to make the best choice for their viewing needs.