Early indications of stronger-than-expected sales of new Galaxy S7 smartphones suggest technology giant Samsung Electronics Co Ltd is emerging from a two-year decline at its flagship mobile business. Squeezed by Apple Inc in premium products and undercut by Chinese rivals like Huawei in cheaper devices, Samsung’s smart phone profits and global market share have fallen and sapped momentum at South Korea’s most valuable company. But several brokerages on Wednesday upgraded first-quarter forecasts for what is still the world’s top smartphone maker, citing a strong start for the Galaxy S7 and Galaxy S7 Edge (Review) premium phones that were launched earlier this month.
Samsung likely shipped 9.5 million Galaxy S7 phones in the first quarter, significantly more than the initial estimate for 7 million, Jay Yoo, industry analyst at Korea Investment & Securities, wrote in a report. It looks like the sell-in numbers have been pretty good and analysts are raising their sales forecasts for the Galaxy S7 this year, noted HDC Asset Management fund manager Park Jung-hoon.The firm is pushing up volume in the mid-to-low tier to protect market share. Starting Galaxy S7 sales about a month earlier than the S6 to take advantage of Apple not having new products out yet was also a good move. Getting Samsung’s mobile business back on track is important for Vice Chairman Jay Y. Lee, the de facto leader of family-run conglomerate Samsung Group, to show his ability to manage the sprawling electronics-to-fashion business, some investors say.
Samsung shares gained as much as 2.4 percent on Wednesday to an 18-week high. The stock is up by more than a fifth since mid-January following a 22 percent slide over the previous three months. Analysts had previously lowered their expectations amid signs of a further slowdown in demand for consumer electronics, and investors took little heed earlier this month when Samsung’s new mobile chief Koh Dong-jin said Galaxy S7 models would outsell previous models following better-than-expected pre-orders.
