In order to capture the global market Jaguar Land Rover which is a British automotive brand, currently owned by Tata Motors, is ready to launch their smart phones and accessories by the beginning of January 2017. They have joined hands with consumer electronics company Bullitt Group to develop smart phone and different range of accessories.
Recently in a statement Lindsay Weaver, director of licensing and branded goods at Jaguar Land Rover said Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension,” said “Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension. He added an engineering and design team from Jaguar Land Rover special operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values. Bullitt Group says that they will take the brand into a new and exciting commercial terrain entering into a partnership with the company. In the past they have been working with various clients on their tough and rugged smartphones.
Their mobiles will be not only durable but also elegant. They will be designed according to the active life style of people who like to take on new challenges and do something different. When they launch in January 2017 they will embody the core values and feature their innovative capabilities and technology. Peter Stephens, the CEO of Bullitt Group mentioned we are confident the new range of products will perfectly encapsulate everything that Land Rover represents, appealing to those who already love the brand and providing an introduction to those who are yet to discover it.
