ASUS CEO Jerry Shen invited India to See the World up Close with the revolutionary ZenFone Zoom, supposedly the world’s thinnest 3X optical-zoom smart phone — ASUS has been instrumental in heralding a revolutionary new era for smart phone photography. The ZenFone Zoom uses 3X optical zoom with an innovative 10-element HOYA lens arrangement that delivers exceptional clarity and enables close-ups with up to 12X total magnification. With built-in optical image stabilization (OIS) to eliminate shakes and blurred shots, and powered by a high-performance quad-core Intel Atom processor with 4GB RAM, the new smart phone packs DSLR-style shooting experiences into a metal uni-body that tapers to a mere 5mm, enabling it to slide comfortably into a pocket.
ZenFone Zoom’s unique combination of innovations sets a new benchmark for the industry, and will undoubtedly raise consumer expectations of smart phone photography. Introducing ZenFone Zoom to India, Shen said, Photography has become extremely important for today’s smart phone users. Consumers want to capture every precious moment of their lives on their smart phone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smart phone that complements today’s lifestyles and puts professional photography within the reach of everyone.
The company also claims that the rear camera benefits from dual-LED Real Tone flash to create the most natural illumination for indoor portraits, generating the perfect combination of yellow and white to capture lifelike colors and skin tones. ZenFone Zoom’s rear lens also has laser auto-focus to point and shoot with total clarity in just 0.03 seconds.
ZenFone Zoom’s design takes its cue from the look and feel of professional DSLR cameras, with dedicated buttons for shooting, recording and telephoto operations. Its strong unibody frame is precision-crafted to a metallic finish that’s cool and smooth to the touch, with a choice of premium Pure Black or sleek Ceramic White on the rear — and diamond-cut to create four stunning patterns across the back and sides. ZenFone Zoom even has an integrated a safety loop and many stylish strap options, for confident shooting from any angle.