Balaji Telefilms, India’s largest TV and film production studio today announced its partnership with Xstream, a leading provider of OTT solutions, and Diagnal, Asia’s regional OTT specialists,for powering its upcoming OTT entertainment service, ALT Balaji. Xstream’s cloud-based video management system, Xstream MediaMaker, will fuel ALT Balaji’s multiscreen solution ALT Balaji and Diagnal will be responsible for front-end design, development, big data solution and systems integration. Launching this summer, ALT Balaji will utilize Xstream MediaMaker and Diagnal’s robust technology services to offer the audience in India and abroad an enjoyable experience across various devices.
ALT Balaji wants its audience to enjoy compelling stories and does not want technology to be a stumbling block in their experience. We believe that technology is an enabler and if it’s invisible to the consumer then we have done a great job, said Sunil Nair, Chief Operating Officer, ALT Digital Media Entertainment Ltd. Xstream gives us world class solutions that are flexible allowing us to offer seamless smooth user experience in video playback. Their experience combined with the depth of knowledge of the Diagnal team has helped us very quickly build a fabulous platform, he added.
Ashish Bhansali, Head of Product, ALT Digital Media Entertainment Ltd., also commented on the occasion – Diagnal’s proven market expertise and product delivery capabilities combined with Xstream’s flexible and scalable platform, their impressive track record of managing high-end, customized Internet video services, proven technology and the twos ability to act as a solution partner, truly sets them apart from others and made them a natural partner and first choice for us. With Diagnal and Xstream we’ve gained partners who truly understand the complicated OTT ecosystem and we have built a future-proof solution. This enables us to continue to build a platform for our next generation OTT service on multiple devices that we can grow and develop with as we move forward in a speedily evolving market.
