Canon is starting the new year with a bang, launching five new cameras in its PowerShot family. Targeted at the entry-level end of the firm’s compact camera offering, the new models include pocketable point-and-shoots, compact super-zooms and a bridge camera which boasts a large 24-1200-mm equivalent lens.
Three of the newly-announced cameras are part of Canon’s SX Series, meaning that despite coming in a variety of shapes and styles they each feature super-zoom lenses. The new SX cameras all use 1/2.3-inch type CMOS sensors, feature built-in Wi-Fi and NFC connectivity for easy sharing, optical image stabilization to help reduce the number of blurred shots, and are capable of recording Full HD 1080p video footage.
Next comes the PowerShot SX710 HS with a 20.3-megapixel sensor, and Canon’s DIGIC 6 image processor for improved low-light performance. Rounding up the range is the PowerShot SX530 HS, a DSLR-styled bridge camera which boasts a huge 24-1200 mm equivalent F3.4-F6.5 lens. However, while the SX530 HS is bigger and more expensive than the other new SX models, its specifications aren’t better across the board. For example, its sensor is of the 16-megapixel variety, and the camera uses the DIGIC 4+ image processor.
Canon’s new PowerShot cameras will hit stores in February, with prices of US$250 for the SX610 HS, $350 for the SX710 HS and $430 for the SX530 HS. The ELPH cameras will set you back $120 for the ELPH 160 and $150 for the ELPH 170 IS.