Alibaba-owned UCWeb, which makes the world’s largest third-party mobile browser by pageviews, has partnered with Facebook in India so users in the country can get the social network’s notifications directly in UCBrowser. this is the first time that Facebook has worked with a mobile browser maker to enable push notifications outside of Facebook’s app without having to install a new add-on. Once users turn on the feature, they will receive notifications from Facebook through UC Browser even when it is closed.
The partnership represents Facebook’s continuing push into India, which is set to overtake U.S. as its largest market in terms of active users. Signing up with UCWeb can help Facebook attract more people in India because UCBrowser currently holds the top spot in terms of market share, with a 41.23 percent slice of the Indian market. India is also UCWeb’s second headquarter outside of China.
Facebook is already in partnership with major telecom network providers in India like Airtel. They together provide data plans which are free for Facebook under the Facebook Zero feature which allows users to surf the social network without downloading media files. Faceboook’s interest in the Indian market exhibits its ambition to keep dominating the social network space.
