The trade body of Indian IT firms Nasscom has signed an MoU with Facebook with an aim of building a product design that is ready to embark on bold new ventures to involve the country’s young entrepreneurs into becoming problem solvers and solution builders. The MoU was signed in Silicon Valley this week. Nasscom President R Chandrashekhar said that this Nasscom-Facebook initiative will give an incentive for action and try to propel innovative thinking and approaches to build solutions in key sectors where technology can play a transformational role.
In an interview with PTI Chandrashekhar told, this is a joint initiative to catalyse the innovation ecosystem and to help design thinking. Today, we are at an infliction point where the industry is at the next phase of revolution and moving towards the whole startup and innovation part, which is coming on the heels of the two decades old of the growth of the services company. When we are looking at these product companies, design becomes very important. MoU intends to help develop this ecosystem and bring in design thinking. He also said that they aim to ensure that at least 500 plus product start-ups get enabled tools programs, more than 5,000 design thinking professionals get paid and out of this whole initiative at least 50 or more award winning product should come out. Nasscom plans to scale up the focus on product design and engage the young entrepreneurs into becoming problem solvers and solution builders.
Julie Zhuo, Vice President, Product Design, Facebook said that we need to solve a few challenges such as a growing need for skilled designers and better design tools to produce great designs more effectively as the Product Design ecosystem is evolving swiftly and to seize this growth. She said at Facebook, we are passionate about design and would like to work alongside industry to foster innovation in product design in India, a country known for great technology and engineering talent.
Ravi Gururaj, Chairman, NASSCOM Product Councilsaid that design workshops and an annual design summit is being run to create awareness on product design and its imperatives. He also said that the Design Initiative will aim to build and diffuse a design culture across our ecosystem, link up with academia, recognise outstanding designs and overall ensure India’s software products delivery delightful customer experiences.
