Fashion app Myntra, which is a part of India’s largest e-commerce company Flipkart, went with a technical issue that led its App to send out notifications of products being dispatched or delivered and in some cases also crediting some accounts. This problem scarred the users and they started dialing customer care helpline number for help. There through a automatic message they were informed by Myntra that they need not panic as it was a technical problem. Late in the night the company tweeted that the problem was solved. Reports reveal that many scarred customers may uninstall the App from their phone after this incident.
Myntra lost many customer due to its app-only strategy, so now, next month they are planning of relaunching its desktop website. The company estimates a rise of nearly 15 to 20 percent inits sales. In a statement Myntra said,the re-launch of a full-fledged site is aimed to provide convenience to a segment of customers, especially women customers, who have a marked preference for browsing and shopping on multiple platforms such as mobile, tablet & desktop.
Myntra also says that by the end of next financial year they aim to earn good profit. This will be mainly due to online fashion stores slashing discounts and curbing supply chain costs. Earlier, in order to win customers, all rival companies like Flipkart, Snapdeal and Amazon had given deep discounts, but it had resulted in huge losses. So now Mantra is planning on reducing discounts by 3-4 percentage points and also to lower the number of discounted products available on its website. The company’s senior vice president of finance, Prabhakar Sunder said, in the next financial year 60 percent of Mantra’s revenue will come from products that will be sold at full price.
