The Fitbit Alta HR fitness wristband has been launched in Indiat at a price of Rs. 14,999. Fitbit claims it to be the World’s slimmest wristband that tracks heart rate continuously. It can be pre-ordered starting March 15, until March 31, from Amazon India. After April 15th, the device will be available at brick and mortar stores which include Croma, Helios, Jumbo, Vijay Sales and Reliance Digital.
The Alta HR comes with PurePulse heart rate technology, features automatic exercise recognition, sleep tracking, and smart notifications. The wristband uses heart rate variability to estimate the amount of time you spend in light, deep and REM sleep, as well as time spent being awake each night to better understand your sleep quality. In order to track your sleep better, the company has introduced two new sleep-focused features – Sleep Stages and Sleep Insights. Developed by a panel of sleep experts, the company claims that Sleep Stages provides users with information previously only accessible through a sleep lab, while Sleep Insights provides tips to sleep better. Sleep Stages will work with the Alta HR device through Fitbit’s app on Android, iOS, and Windows. Although Sleep Insights will be made available with all Fitbit devices that track sleep using the Fitbit app.
In a press statement, James Park, co-founder and CEO of Fitbit, said, “Alta HR and these powerful new sleep features demonstrate our continued focus on evolving our innovative technology to deliver deeper, more actionable insights to help our users improve their health. The miniaturisation of our PurePulse heart rate technology opens up exciting opportunities for future generations of devices and new form factors. Our advances in sleep will provide millions of users around the globe accessibility to invaluable insights that previously could be obtained only through expensive lab tests.”