Google has now acquired a business technology startup that has been founded by an Indian-origin entrepreneur as a part of its plan to scale training offerings for Google Apps to its customers and thereafter to the customers’ users. Varun Malhotra is the founder and acting CEO of the Toronto-based Synergyse, that was launched in 2013. It was launched with an aim to teach users how to use Google Apps. Neither company has disclosed the financial details of the deal. Google Apps operations senior director Peter Scocimara commented on a blog post that Google and its thousands of Google Apps customers have been “excited” about Synergyse.
The Google Apps product lineup, which includes Gmail, Calendar, Drive and Docs, was built to provide cloud-based connectivity, productivity and communications and according to statistics, is now used by more than two million paying businesses around the world. Scocimara said, as more businesses sign up, we wanted an elegant way to scale our training offerings to our customers and our customers’ users. He added that Synergyse builts a virtual coach inside of the Google Apps interface. Complete with voice and text interactive modules which are searchable by topic within its apps, the company will help users get up to speed quickly including when new features are rolled out.
Malhotra said that Synergyse will be joining Google, and the company intends to make the product available as an integral part of the Google Apps offering later this year. By providing the right help at the right time, Synergyse will help our customers with the critical task of change management in the enterprise, and bolster the training and support programs we already offer today, he said. How do you think this partnership will impact Google and its allied services? Let us know your thoughts through the comments section below.