Neil Young’s recent interest in HD music might have it share of doubters inside and outside the industry, but it has managed to convince at least one major mover and shaper in the music business. HARMAN, the company behind the popular Harman/Kardon audiophile brand, has teamed up with Pono Music to bring hi-res audio to luxury cars.
Harman isn’t outlining specific plans for a car stereo, but says its CEO and Young have “discussed solutions to offer the PonoMusic catalog and supreme, lossless HD quality playback in vehicles.”
“Our collaboration with Harman, the leader in branded car audio, is an exciting step forward in our journey to bring HD-quality music to people wherever they want to listen to it,” Young said in a press release. Pono’s officially moved beyond its successful Kickstarter birth to a wide consumer launch; anyone will be able to buy one of the players for $399.99 starting Monday. Young also mentioned Pono will have a presence in Best Buy. Young has said Pono’s mission isn’t to sell millions of units; instead, he wants to bring the highest grade of music to the ears of people who want it — and are willing to pay for it.
