Adding to their existing partnership with Micromax, and two homegrown brands Celkon and Swipe, Indus OS has joined hands with Jaina Group owned – Karbonn Mobiles. The Indus OS is claimed to be the world’s first regional operating system and the number two OS in India (as per IDC Report). In May 2015, the first official Indus OS powered device was launched and since then OS has garnered over 4.5 million users and is claimed to have a 6.3% market share (as per Counterpoint Research Report for Q2 FY 2016-17) in India.
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Features on the Indus OS are as follows –
- Indus regional keyboard – First keyboard of the country to have the natural ordering of the alphabet
- Auto-correction for the regional keyboard
- Patented matra-prediction features in 12 languages.
- Integrated regional app marketplace for content, App Bazaar, available in 12 languages.
- Indus OS is in collaboration with the Govt. of India’s Department of Electronics and IT (DeitY) introduced OS integrated text-to-speech (TTS) technology in 6 regional languages in June 2016.
A delighted Rakesh Deshmukh, co-Founder & CEO, Indus OS, said, “Our partnership with Karbonn is a testimony that smartphone brands are recognizing the need for a regional language smartphone ecosystem in India. It is a young homegrown brand, differentiated by its efforts to create a simplistic experience for the Indian users, much like us. They are a fast growing company and we are glad to partner up in the next leg of their growth phase.”
Shashin Devsare, Executive Director, Karbonn Mobiles & Jaina Group said, “As per IAMAI, the regional language user base in India grew 47% and touched 127 million in June 2015. The growing consumption of regional language content on mobile phones is a clear indicator of the need for localizing the Smartphone ecosystem for bridging the gaping digital divide.
“Recognizing the explosive growth potential of this segment, Jaina Group has been working towards dissolving language barriers, a major impediment for Smartphone adoption, by introducing solutions offering uncomplicated regional language experience to the users. The partnership with Indus OS is an extension of our efforts towards this end and would play a pivotal role in simplifying the web experience for regional language speaking users further driving adoption.”
