Today at a launch event in New Delhi, LeEco, the global internet and technology multinational has finally unveiled their second generation Super phones, Le 2 and Le Max2. In the event, the company revealed the world’s first Continual Digital Lossless Audio Type-C earphone, and their project of employing 200 CEO’s. The event was held at Siri Fort Auditorium in New Delhi. In the event, we saw LeEco’s official song being revealed sung by Nakash Aziz, and produced and composed by Pritam’s studio Jam8.
Tin Mok, who is the Vice President of Le Holdings and CEO of APAC said, today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Addtionally, we are thrilled to bring our second generation Super phones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India.
The 2nd generation of Super phones Le 2 and Le Max2 was unveiled by Atul Jain, COO, Smart Electronics Business, LeEco India. He called them the redefine product value. He added that LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It’s time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value. We are focusing on the Eco Model, an integration of software, content, services, applications and hardware. Both the super phones Le 2 and Le Max2 comes with Supertainment ecosystem and membership program.