LinkedIn’s publishing tool, previously open only to users in the United States, is now finally wide-open. Well, not entirely. It is just for the 130 million-odd English-speaking LinkedIn members outside the United States, according to LinkedIn’s Head of Content Ryan Roslansky. This update means that the pool of people who can write blog-style content on LinkedIn has more than doubled to 230 million.
Publishing power — that is, the ability to create longer posts on LinkedIn with photos and headlines versus a simple status update — was initially reserved for a hand-selected group of influencers. Last February, LinkedIn announced plans to bring this tool to all users, but only rolled out the product to those in the U.S. Almost a year later, it’s expanded to all English users worldwide, but that still leaves more than 100 million non-English users without publishing power.
Speaking on the occasion, Darain Faraz, LinkedIn, said: “Collectively, our members have several centuries’ worth of experience under their belts, and we wanted to give them a tool to showcase and share it. Now, they can demonstrate their thought leadership and expertise, and learn from other people’s.”
