Google has revealed the top search queries for YouTube in 2014, and Mojang’s sandbox megahit Minecraft is sitting near the very top of the list. Minecraft was the second most-searched item of the year, beaten only by “music,” but outpacing the likes of hot items such as “movies,” “Frozen,” “Beyonce,” “Drake,” and “Taylor Swift,” among others. The full 2014 most popular search list is below.
According to Google’s release, “Interest in gaming is also soaring on YouTube. In 2014, the second-most searched topic on YouTube is actually a game: Minecraft. What’s more, it’s not just the volume of views that is impressive. It’s the level of engagement and time spent with gaming content that should make marketers do a double-take.”
Google goes on to mention it’s not just gaming that’s seen a huge rise in 2014. Likewise, eSport coverage and videos are also on the up.
“One exciting and fast-growing category on YouTube is competitive gaming, also referred to as eSports. As with pro sports (baseball and football, for example), it has iconic players, fans, team uniforms, playoffs, and more. Although the eSports phenomenon is garnering significant media attention and revenue, it’s only part of a much larger gaming content ecosystem.”
The full 2014 most popular search list is below, in descending order.
Music
Minecraft
Movies
Frozen
Drake
Beyonce
PewDiePie
Happy
Eminem
Taylor Swift