Yahoo Tiles has been introduced in India. It is a new mobile ad format that brands can use to reach consumers through engaging, interactive content. Yahoo Tiles helps brands to tell a more creative and compelling story across Android and iOS devices. It is available for advertisers in India through Yahoo Gemini and BrightRoll.
The brand claims that early adopters of Yahoo Tiles in other markets are already seeing success. One QSR advertiser saw a 4x lift in user engagement when designing an experience for users to swipe through multiple flavours of their product. In another instance, a CPG brand built an immersive 360-degree dinner experience to draw in the consumer and saw a 5x lift in time-earned, or the average time a consumer spent viewing and interacting with the ad.
Yahoo is building advertising solutions that help marketers take advantage of this growth due to the time spent consuming media on mobile devices surpassing traditional TV. The new ad format helps advertisers to reach diverse audiences at scale, including more than 600 million mobile users. Brands can work with Yahoo’s ad creative tech team to build, support, and scale their mobile campaigns as well.
When consumers click on a mobile ad, they are taken to a custom mobile landing page that can feature 360-degree video and images, as well as dynamic and interactive features such as video, swipeable images, and social feeds. With its lightweight design, Yahoo Tiles delivers an improved consumer experience for mobile native, video and display ads.