Nokia Mobile has made a comeback with its all new line of smartphones. As part of promotions, Nokia recently unveiled its campaign, #UniteFor. The promotional video starts with the line, “In a world that is more disconnected than ever, what we really need is to unite.” which recites the “Connecting People” tagline of the Company.
The campaign features Indian women riding group, The Bikerni. The all-women biking group is the only group from India that is featured in Nokia Mobile’s #UniteFor campaign. A group was seen in the recently revealed trailer. The full film will be released in April 2017. The video also features the Slum Ballet Troupe and Duluth Hockey Team.
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Check out the trailer below
Who’s The Bikerni?
As you may have already read on Motoroids, the Bikerni was formed on January 15, 2011 with around 14 members from Mumbai, Hyderabad, Delhi, Chennai and Hubli. The central thought behind starting the riding group was to empower women through two-wheelers and take lady riders on journeys that they may have probably missed through their lives.
The objective was to have a huge number of women riding two-wheelers and breaking stereotypes. The group is currently present in states such as Orissa, Gujarat, Maharashtra, Andhra Pradesh, Karnataka, Goa, Delhi NCR, West Bengal, Uttar Pradesh and Madhya Pradesh.
What do you think of the video released by Nokia Mobile? Let us know your views through the comments section below.
