In the near future your boss will not be bothered by your Facebooking during working hours. Facebook plans to launch Facebook at Work, which is a enterprise social network (ESN) for businesses. Currently it is in the beta mode. Yet it is already being used by 450 companies and in the queue we find around ,000 companies across the world. It is expected that in the future enterprise social network will be the major source of revenue.
In India, we find companies like Godrej, YES Bank and L&T Infotech already using Facebook at Work. This giant social media is planning to reach out to more than three billion working population all over the globe. They are targeting multiple Indian new businesses like Paytm, Zomato, Practo, Delhivery, AskMe and Urban Ladder to increase the numbers.
The growth seen in the Indian market is phenomenal and therefore India has turned out to be a very important market. A lot of interest is seen in the product not only by old traditional companies but also by new up coming companies. Julien Codorniou, director, platform partnerships said that we have been adding a new company every day over the past few months, and India has seen the fastest adoption rates.
Facebook at Work has profiles, news feed, groups and messages just like any other popular social networking site. They display latest facts and figures from the groups and channels. The groups may be open to all employees of an organization or it may be accessible to specific teams only. Two different companies that are on the platform can connect to each other seamlessly. They also allow usage of utility software such as Office365. Codornio said that they retained Like button and other similar features. He also said that these are things we picked up from Facebook as they are effective and have worked there as well.
