The tech journals are abuzz with anticipation for Apple’s big event which is scheduled to start in just a few hours from now. In all this excitement – as any Apple event in September usually does – many of us have failed to notice that today is also the PlayStation’s 20th anniversary which debuted in the US on September 9th, 1995. Naturally, Sony isn’t amused.
So Sony has taken to poking a little fun, sharing the above image on Twitter. In case you didn’t know the context, Apple has been feeding Siri with even more funny wisecracks in the run-up to today’s event. The image is clearly in the style of Apple’s event announcement, complete with the colors and shapes used above the text. Instead of the “Hey Siri, give us a hint” of Apple’s graphic, it says “Hey Sony, give us a hint,” complete with two lines of binary code underneath. The code translates to the words “game on.”
The joke is likely at dig at the upcoming Apple TV, expected to be announced today alongside the new iPhones. There have been numerous reports over the last few weeks that the new Apple TV will be able to run third-party apps and games via its own App Store.
This means the set-top box has the potential to break into the home console market, especially if it comes with a new remote with touchpad support. The Apple TV will certainly be in a different league than something like the PlayStation 4, but there’s still the threat it could steal sales away.
#SonyBanter pic.twitter.com/1XbbEbsxx8
— Sony Xperia (@sonyxperia) September 9, 2015
