Speed-rapper extraordinaire Mac Lethal is one of the world’s fastest rappers who has become an internet sensation through his YouTube channel, which is rapidly accelerating to nearly 500,000 subscribers. Mac Lethal rose to fame in 2011 when a video of him speed-rapping while preparing pancakes went viral. That clip has since hit 35 million views, while Mac Lethal’s other videos regularly attract audiences of many millions. Fiercely independent, Mac Lethal has rejected deals from major recording companies, choosing instead to publish and promote his material exclusively on social media and YouTube.
Mac Lethal, has teamed up with ASUS to promote the new ZenFone Max — the longest-lasting ASUS smart phone, with an exceptional 38-day standby time. The No Need to Rush campaign sees Mac Lethal parodying the woes of traditional smartphone batteries that die before the conversation is finished, by speed-rapping aloud in public venues — with the reactions of unsuspecting bystanders recorded on hidden cameras. The hilarious results will be published on the global ASUS Facebook page, as well as the ZenFone Content Hub at zenfone.asus.com, along with other bonus content like interviews and outtakes. The full line-up and promotion dates are as follows:
19th April – Low Battery vs Speed Rapper – the supermarket: https://youtu.be/jgnUqYSxflg
23rd April – Low Battery vs Speed Rapper – the café: https://youtu.be/zo7fow6GyZc
25th April – World’s Fastest Pizza Order: https://youtu.be/iMSxQ4DEsCo
29th April – The ‘Perfect Smartphone’ According to Mac Lethal: https://youtu.be/xvG6WqPhVkE
2nd May – World’s Fastest Happy Mother’s Day Message: https://youtu.be/L98nJT9ZXIc
11th May – Astounding Mac Lethal with ASUS ZenFone Max Facts: https://youtu.be/Phiqvw-B3Q8
The No Need to Rush hidden-camera stunts are set in a variety of public places, and in well-known cities around the world, such as Amsterdam and Rotterdam. Every location was rigged with multiple hidden cameras to record the reactions of bystanders. Mac Lethal is then seen speed-rapping his urgent conversations out loud to the amazement and amusement of all around him.
