Apple’s notorious design supremo Jony Ive doesn’t have a Twitter or Facebook account. No sir, he simply doesn’t have time for that.
And so, his fans have stepped up to the task, creating fake and/or parody accounts of the man who gave the technology world some of its most iconic designs like the Mac and the iPhone.
One account, though, stands tall above the rest, the aptly-named handle @JonyIveParody with the username “not Jony Ive.” It is also the most popular one we have come across yet, and with good reason too: whoever is running this parody account is not only a fan of the man and his designs for Apple, but also understands the philosophy of the British designer and the beliefs that permeate his design language. And he uses it to hilarious and sometimes scathing effects.
While some of @JonyIveparody’s tweets are NSFW, with a smattering of foul language that we will never hear from the man himself in public, it makes for an interesting account. Sample this reply he sent to Stephen Colbert when the latter tweeted about confirming Tim Cook’s appearance on his new late night show.
.@StephenAtHome Oi, thanks for not inviting *me* onto your show, you twat. https://t.co/tutBHkooE0
— not Jony Ive (@JonyIveParody) September 12, 2015
The iPad Pro has just launched, but Ive is, of course, already hard at work on its successor, the iPad Pro 2. Here’s what will undoubtedly be its standout (pun very much intended) feature.
Can’t wait to reinvent the iPad Pro 2 with a revolutionary new kickstand. You’re going to love it. pic.twitter.com/Gae8It79oe — not Jony Ive (@JonyIveParody) September 12, 2015
Here’s Jony Ive looking back over his past designs in retrospect.
In retrospect, I can’t help but chuckle at how laughably small the iPhone 4 display is. “What is this!? An iPhone for ants!?”
— not Jony Ive (@JonyIveParody) September 12, 2015
We all know Jony loves his cars. Well, how do you think he pays for them? Now you know.
iPhone 6s preorders begin tonight. Don’t forget to buy more than one, because my luxury cars don’t fucking pay for themselves. — not Jony Ive (@JonyIveParody) September 12, 2015
Remember last year’s massive September event where Tim Cook not only chose the venue Steve Jobs chose for the iconic Bondi Blue iMac but also repeated Job’s equally iconic “One more thing…” line? Well, Ive’s got something to say about it.
.@tim_cook Thinks he’s so fucking funny when he sends out a last minute email on a Friday afternoon with the subject “One More Meeting…” 😒
— not Jony Ive (@JonyIveParody) September 11, 2015
Ahh yes, the Apple Pencil. The internet is having a right laugh over it, digging out old videos of Jobs saying why nobody wants a stylus. Well, Morpheus has got something to tell you about that.
#Apple pic.twitter.com/cs4piNeRVe — not Jony Ive (@JonyIveParody) September 11, 2015
The poor iPad Pro just can’t catch a break. It has just seen the light of the day, but people are already comparing it – unfavourably – to the Microsoft Surface Pro 3. Ive sets the matter straight.
Introducing the iPad Pro. The Microsoft Surface without the viruses, malware, and the headache of Windows Activation for the Rest of Us.
— not Jony Ive (@JonyIveParody) September 11, 2015
Finally, Jony asks the most important question that has been on everyone’s minds ever since that Apple Pencil thing happened.
“Does the Apple Pencil feature a lead battery?” #AppleEvent pic.twitter.com/pIHtQq8IM7
— not Jony Ive (@JonyIveParody) September 10, 2015
For many more such magical Apple nuggets, head over to @JonyIveParody’s Twitter account right now.
It’s all in good faith, we revere the design genius that is Jony Ive.