Imagine the fun in sending messages that simply disappear from the inbox after an hour. And yes, this feature is now no longer restricted to mobile messaging app – Snapchat. Facebook is now testing similar messaging feature among users in France. According to facebook, the vanishing feature will be rolled out to other countries if found successful there. With the tests already underway in France, facebook is now in direct competition with messaging app – Snapchat. This only points towards facebook’s growing influence on everything digital and Mark Zuckerberg’s philosophy of binding together all forms of communication under one roof – facebook.
Facebook started working towards this philosophy by first taking over WhatsApp, a mobile messaging app, which caters to billions of users worldwide. Facebook announced its intention of revolutionising the world of communication by that acquisition and ever since, engineers in facebook are constantly striving to take social networking to new heights and the vanishing message feature simply tops the list at the moment. One can imagine the sheer fun in sending such messages, not just as friendly pranks, but also as day to day communication wrapped in a novel outlook.
One can choose to send either a normal message or a vanishing message while using the facebook messenger. Clicking on the hourglass icon while composing a message will transform your message into a vanishing one and the receiver will no longer be able to find the same in his / her inbox after an hour. This feature brings in a new dimension to the already popular world of mobile messaging.
With the launch of this test feature in France and subsequent plans of introducing the same across the world, facebook also intends to boost the use of its mobile messaging app – facebook messenger. This feature, if successful, could make facebook messenger the most widely used messaging app around the world. It now remains to be seen how users in France respond to this new addition to their messenger app.