Just a few days after introducing the Xolo Era 4K smart phone, Xolo company unveiled a new Era model dubbed as Xolo Era 4G. It has been priced at INR 4,777. The device will be available on Snapdeal from February 26 via a flash sale. Registrations for the device open today. In terms of specifications, the new Xolo Era 4G features a 5-inch display with a 720 x 1280 pixel resolution with a pixel density of approximately 294ppi and Corning Gorilla Glass for protection. It is also powered by a 1.5 GHz quad-core processor paired with 1 GB RAM. Running Android 5.1 Lollipop out-of-the-box, the device includes an internal storage of 8 GB which can be further expanded up to 32 GB via microSD card.

The company also promises that the device will receive Android 6.0 Marshmallow update as well. The device comes equipped with a 5 MP rear camera with LED flash and a 2 MP front-facing camera. In terms of connectivity, the Xolo Era 4G includes GPRS / EDGE, 3G, 4G LTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, FM radio, Micro-USB 2.0, USB-OTG and GPS / A-GPS. The dual-SIM device is backed by a 2500 mAh battery. The device also comes with multilingual support for regional languages such as Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil and Telugu. The company stated that the Xolo Era 4G will be the successor to the Xolo Era model which has reportedly sold more than 150,000 units on Snapdeal – a leading e-commerce website in India.

The new offering from Xolo does seem like an interesting proposition, especially considering its specification in the given price range. Being the successor of a successful smart phone, the new device is sure to garner huge sales numbers.



