ZTE Corp is all set to re-enter the Indian market with a host of new devices and technologies. The mobile device maker has introduced its new product line up at the ongoing BRICS India 2016 event. The smartphones showcased at the event included the Axon 7, Axon 7 mini, Blade V7 Lite. Along with these phones, the company also introduced their ZTE VR, Smart Home solution, and the Spro Plus projector.
ZTE Axon 7 mini
For the Axon 7 and Axon 7 mini, ZTE consulted music professors to develop audio capabilities and to craft a new design the company partnered with a BMW Group subsidiary – Designworks. The mobile maker stated that these devices have won an award in ‘Breakthrough in Smartphone Audio Innovation’ by IDG and German Industry and Commerce, in Berlin.
ZTE Blade V7 Lite
The Axon duo feature two front-facing stereo speakers with Dolby Atmos 7.1 moving sound with active noise cancellation. The company plans to launch the Axon 7 mini and Blade V7 Lite in India soon. The entry-level Blade V7 Lite gets circular fingerprint scanner, app quick-launch, and navigation.
ZTE Spro Plus:
- Features a JBL sound system with stereo 4W HARMAN speakers with Dolby technology and high-performance HARMAN microphones.
- It uses laser-phosphor projections instead of regular LED
- It has the capability to project 80” picture from 2.4m distance.
ZTE VR technology:
ZTE’s VR headset is supposed to be one of the first VR headsets to be compatible with the Google Daydream VR platform. It has a built-in 9-axis gyroscope and sensors that is claimed to deliver enhanced motion tracking and minimize dizziness.
ZTE Smart Home:
- Provides a solution for home entertainment, visual communication, home monitoring, family album, and home network-attached storage (NAS).
- Includes an Android app and Wi-Fi enabled appliances, to create a connected home
- Gets next-gen tech like M2M, mobile internet, cloud computing, and big data to create secure, low-carbon, comfortable, and enjoyable home environments based on network platforms of telecom operators.
Following are the specifications of the ZTE Axon 7, Axon 7 Mini, and the Blade V7 Lite-
ZTE Axon 7
| Processor | 2.15Ghz Quad Core, MSM8996 |
| OS | Android 6.0 |
| Dimension | 151.7 X 75 X 7.9 |
| Color | Golden |
| Display | 5.5 inch, WQHD, AMOLED |
| Cameras | Rear Camera 20MP with Flash(PDAF) | Front Camera: 8MP |
| Battery | 3250mAH(Non-removable) |
| Connectivity | 4G |
| Memory | 64 GB ROM, 4 GB RAM |
| Additional Features | WIFI 802.11b/g/n,BT4.1, GPS/Gronass/ Bei dou, Accelerometer, Proximity sensor, Light sensor, Geomagnetic sensor, Gyroscope, Hall sensor |
| USP | AMOLED Display; PDAF; HIFI; Fingerprint /Voice print Verify; Carrier Aggregation (CA); Qualcomm quick charge; Dual Speaker |
ZTE Axon 7 mini
| Processor | 4×1.5GHz, 4×1.2GHz,8 Core, MSM8952 |
| OS | Android 6.0 |
| Dimension | 147.5 X 71.5 X 7.9 |
| Color | Grey/Golden |
| Display | 5.2 inch, FHD,AMOLED |
| Cameras | Rear Camera 16MP with Flash(PDAF) | Front Camera: 8MP |
| Battery | 2800mAH(Non-removable) |
| Connectivity | 4G |
| Memory | 32 GB ROM, 3 GB RAM |
| Additional Features | WIFI 802.11b/g/n/ac,BT4.0, GPS/AGPS/gronass/ Bei dou, Accelerometer, Proximity, Ambient Light, Gyroscope, Hall sensor |
| USP | Fingerpint, HIFI, 3D Touch, Quick Charge2.0 |
ZTE Blade V7 Lite
| Processor | 1Ghz Quad Core, MTK6735P |
| OS | Android 6.0 |
| Dimension | 143.8 X 70.2 X 7.9 |
| Color | Silver/Golden |
| Display | 5.0 inch, HD, Oncell 2.5D |
| Cameras | Rear Camera 13MP with Flash | Front Camera: 8MP with Flash |
| Battery | 2500mAH(Non-removable) |
| Connectivity | 4G |
| Memory | 16 GB ROM, 3 GB RAM |
| Additional Features | GPS, WiFi 802.11b/g/n, BT 4.0,FM Radio, Accelerometer, Proximity, Ambient Light, Hall sensor, Finger Print |
| USP | Metal Body Design, Advanced Finger Print, Smart Sense, Pro Camera |
On the occasion, Sachin Batra, Chief Marketing Officer, ZTE India said, “At ZTE we are deeply committed to bring world-class technology in user-oriented design to the Indian market. We are thrilled to showcase our new product-line to the Indian consumer at BRICS India 2016. At ZTE we believe that it all begins with understanding the customer and creating a brand experience that connects with them. This translates into the technology that is innovated and the design of the products itself aimed at delivering maximum value, opportunities for personalization leading to an incredible product experience. The products that we are showcasing here at BRICS are the testament to this philosophy.”