ZTE, a leading global mobile device maker, officially unveiled its latest flagship device, the AXON 7, at the Park Hyatt in Beijing today. During the launch, it was also announced that Lang Lang, a world renowned pianist, will be the brand ambassador to ZTE’s high-end flagship AXON smartphone series. The device will first be launched in China, with international launches including the United States, Europe, and other regions to follow shortly after. The AXON 7 was designed for people to enjoy a smart lifestyle enhanced by technology, focusing on what matters most to users today; immersive theater-like sound, eye catching design, and a high quality camera, all in the palm of one’s hand.
Adam Zeng, CEO of ZTE Mobile Devices, said, we’re proud to have Lang Lang endorsing AXON 7. He is highly popular and influential both at home and abroad, and has become China’s cultural and musical icon to many countries around the world. These are similarities we share when it comes to ZTE’s global market success. Not only does the AXON 7 mirror Lang Lang’s urban and sophisticated style, we’ve also designed the smart phone especially for music and audio lovers. We’ve consulted music professors, and set up a dedicated sound design lab to achieve the best sound possible. We’re confident that the AXON 7 will become the smart phone of choice for business as well as ordinary people that appreciate exceptional sound quality anywhere, anytime with our AXON 7.
At the launch, ZTE also revealed a new VR device, named ZTE VR. The VR device will complement AXON 7’s 2k WQHD AMOLED display, Hi-Fi / Dolby Atmos surround sound, and dual built-in speakers. In addition, ZTE is also among the first companies to support Daydream, Google’s platform for high performance mobile VR with AXON 7.
