It has been a good summer for Apple in Europe, a time of year that is traditionally slow for the company has consumers await the launch of new iPhones in September. In the five major European economies (United Kingdom, Spain, France, Germany, and Italy) during the last three months 27% of Android users have switched to the iPhone, according to a new report from Kantar Worldpanel ComTech.
According to Kantar’s latest smartphone sales data for the three months ending July 2015, Android’s slice of the smartphone market for the top five European nations (France, Germany, Italy, Spain and the UK) dropped by 4.1 percentage points to 71 percent from 75.1 percent for the same period a year ago, Kantar reported on Wednesday. The changes in market share varied across the board. Android’s share tumbled by 8.7 points in Germany and 5.4 points in France but inched down just 1.5 points in Italy and actually gained almost a point in Spain.
But in the US, Android’s market share grew by 1.7 points to 65.6 percent from 63.9 percent during the same three months in 2014. The situation was the reverse for Apple’s iOS. The iPhone’s market share for the three months ended July grew by 2.5 points across Europe’s top five countries to reach 17 percent. Apple’s smartphone market share declined by 1.3 percent in the US, though was lower than the 2.3 percent drop for the prior three months.
Meanwhile, in China, Android’s smartphone share dropped by 5.5 points, while the iPhone’s slice rose by 5.9 points. China’s smartphone market has weakened as of late due to oversaturation, but the iPhone is still a hot device. For the quarter ended June 30, Apple reported that sales in Greater China more than doubled to $13.2 billion.
Whereas in Australia, Android’s share plummeted by 10.5 points to 56.1 percent, while Apple’s cut rose by 7.9 percent to 34.9 percent. And in Japan, Android’s slice of the market dropped by 7 points, while Apple’s increased by 6.3 points.
The Kantar Worldpanel ComTech report derives its data from consumer panels in 12 countries: the U.K., France, Italy, Germany, Spain, the U.S., China, Japan, Australia, Argentina, Brazil and Mexico.
