With theatre attendance at an all-time low, and musicians making more from live shows and merchandising than through album sales, this is a good time to explore alternative methods of revenue. Torrenting, normally reviled for its huge aid in piracy, is being seen as a savior by more and more artists everyday. And no one can be happier right now than Bittorent.
In a bid to expand its Bundle business model to all kinds of content, and all kinds of payment options, the company today said it would soon post a full-length feature film directed by David Cross, HITS, and people can get it by paying whatever they want. The film is set to go up on BitTorrent on February 13.
Hits first debuted at Sundance in 2014 and this will be its first wide release, alongside another not-too-conventional push in physical theaters. Cross is also currently running a Kickstarter to get the movie to a select number of cinemas, also in a pay-what-you-want model for moviegoers.
If the name David Cross vaguely rings a bell, it is because he is the ‘blue guy’ from Arrested Development. After years of acting in films both awesome and terrible, David Cross is finally making his directorial debut with Hits. The indie comedy centers on a small-town girl (Meredith Hagner) who dreams of fame, while her father (Matt Walsh) accidentally stumbles into it. Cross has stuffed the cast with familiar faces, including his co-star from AD, Michael Cera, Wyatt Cenac, David Koechner, and Jason Ritter.
Watch the trailer below:
