Facebook wants to make it easier for businesses, which have an online presence, to interact easily with their customers. For the same reason, Facebook first introduced Messenger Business and has now updated it to be included on the business web page for easy access by customers. Anyone who wants to send a message across to the company can do so right from their inbox in Facebook messenger and the message shows up on the company’s messenger inbox or through the desktop chat interface. This makes it very easy for customers to contact businesses regarding anything and everything.
Managing a Facebook page is indeed a crucial business strategy for almost all businesses across the world today. With this development, it becomes all the more convenient for businesses to connect to their customers. With the messenger app updated for use right on the company website, Facebook has made interaction much easier. An update to the Page Plug-in lets businesses add a message box and event information to their page. This feature has several advantages over simply messaging someone on a Facebook page. This feature will also have big implications on how people interact with businesses. Facebook has been gunning for the same ever since of the launch of Messenger Business.
Users Googling for a product or a business are more likely to first visit their website before visiting their page on Facebook. Therefore the presence of the messenger app on their website itself saves time of the customers as a simple Facebook login will enable them to send a message or even have a live chat with the customer response team of the company.
As customers, do you think this is a better way to interact with businesses or would you prefer doing so through the contact us section present in each website? Share your opinion in the comments section below or through our social media channels.
