For the year 2016, itel mobiles was awarded as the ‘Emerging Brand’ (APAC) in the mobile category at the GLOBE Platinum Awards 2016. The brand has kick started the year 2017 with the launch of a new smartphone under their Selfie Pro lineup. Dubbed as the it1518 smartphone, the phone will retail at a price tag of INR 7,550.
The itel Selfie Pro it1518 gets a 5 inch HD IPS ONCELL display with a screen resolution of 1280 x 720 pixels. The construction gets a removable rear panel which has a textured finish. On the visual front, the phone look pretty decent. The phone houses a 2,500 mAh battery that is assisted by power saving features. At the rear is an 8MP rear camera with 5P lens and f/2.0 lens whereas on the front is a 5MP front camera. Under its hood is a MediaTek quad-core processor clocked at 1.3 GHz. It gets 2GB of RAM and its 8GB of onboard storage can be expanded up to 128 GB via microSD card.
Other features of the itel it1518 Selfie Pro include Android 6.0 Marshmallow and 4G VoLTE connectivity among others. It is available in Black, White and Champagne colour variant.
| Key Features | Description |
| Display | 5-inch HD IPS oncell display (1280 x 720 pixels) |
| OS | Android 6.0 Marshmallow |
| CPU | 1.3 GHz MediaTek, Quad core processor |
| Storage | 8GB ROM storage (expandable by up to 128 GB ); 2GB RAM |
| Cameras | 8MP rear camera with Auto Focus, Flash, 5MP front camera with flash |
| Connectivity | Wi-Fi, 3G/4G/2G, GPS, Bluetooth |
| Battery | 2,500mAh |
| Resolution | 1280*720 |
| Colour | Black, White and Champagne |
Speaking on the launch, Sudhir Kumar, CEO, itel India said that 2016 has been a great year for itel Mobiles as they have received a tremendous response from Indian consumers since the brand’s launch in the country. It is in a bid to build on this success and further their vision of providing best-in-class products to the country’s aspiring consumer base that they’ve launched the it1518 Selfie Pro. Designed specifically to meet the various requirements of the smartphone generation, the company is confident that it1518 will generate excellent market traction; thanks to its feature-driven, value-plus proposition.
