S –Cross and Micromax indeed have quite a few things in common, the most striking of which is that they are both leaders in their own field. The S – Cross, which a premium crossover is owned by Nexa, and Micromax which is only moving higher and higher on the ladder of fame with its quality devices have come together for the Coca-Cola IPTL Season 2. Both the brands resonate well with the team’s unmatchable strength and vigor.
The association was announced by Mr. R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki India Limited in the presence of Mr. Mahesh Bhupathi, Founder & Managing Director of IPTL, Ms. Sania Mirza & Mr. Gulshan Jhurani, co-owner of Micromax Indian Aces at Delhi yesterday. The Coca-Cola International Premier Tennis League (IPTL) is a unique team-based tennis league founded by multiple grand-slam winners – Mahesh Bhupathi. The inaugural edition of the game in 2014 featured 21 Grand Slam Champions and 14 current /former World Number Ones. Micromax Indian Aces won the title and the mega prize money of USD 1 million. This series is played across 4 countries in Asia.
Mahesh Bhupathi said on the occasion, IPTL as a platform provides numerous opportunities for brands to communicate their brand values through right associations. We are happy that a premium product like S-Cross by Nexa finds its ideal match in Micromax Indian Aces, the winner of Coca-Cola IPTL Season 1.
The IPTL promises to ‘Break the Code’ of the game’s traditional etiquette in order to attract a new audience to the sport. It is modeled after successful international sports franchise concepts and is therefore being recognized as tennis’ newest spectacle, the IPTL combines world-class sport and entertainment in a format that keeps both the spectators and global TV viewers thoroughly engaged.
