Study shows Indian travellers pick smartphones over toothbrush

These days smartphones are transforming into users’ single-most indispensable travel companion for all kinds of travellers. Study shows it is even preferred over deodorant, toothbrush and driving license while planning for a trip. A study was conducted on the mobile-device-related behaviour and preferences among travellers across Europe, South America, North America and Asia Pacific which showed that relevance of mobile devices is related to how much the device is improving the quality of travel itself.

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Expedia.com, a travel website conducted a study with consultation of firm Northstar. It took inputs from 9,642 travellers from 19 countries and found that leisure travellers use mobile devices for photo-taking, navigation and for staying connected to loved ones through social media. Travellers use mobile devices throughout the travel process from researching and booking trips to capturing and sharing the travel experience. The vacation quality improves as travellers can stay connected to office through emails. Travellers of China, Thailand, Taiwan consider smart phones as an important travel companion while travellers from Norway, Sweden and Germany don’t.

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Mobile is a requirement for business trips. Business travellers remain tightly connected to their home office. They do check in on work at least once a day even when they are on vacation. Spouses of 60% travellers don’t mind them checking in with work while others do. One-fifth of Indian spouses gets annoyed when they check in with work. There are many apps that make users more productive and efficient which is generally used by travellers to prioritize work-life balance and get disconnected whenever possible.

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