OnePlus, one of the fastest growing global smartphone companies, in a run-up to the OnePlus 3 launch, partnered with Droom, pioneering online automobile marketplace, to conduct first ever smart phone auction in India. OnePlus held a first-of-its-kind smart phone auction of its latest flagship device OnePlus 3 where fans got a chance to bid on the Droom platform to win five OnePlus 3 smart phones even before it went on sale on Amazon.in on June 15th, 12:30AM. Moreover, the entire proceeds from the auction have been given to the charity chosen by the OnePlus community through voting on OnePlus Forums.
Elaborating on the concept behind the auction Vikas Agarwal, General Manager, India at OnePlus said, We are excited by the response from the OnePlus community to our latest flagship. Through this unique smart phone auction, we want to offer our loyal fans an opportunity to get their hands on the first few OnePlus 3 smart phones in the country, even before it goes on sale while also contributing to the society.
Sandeep Aggarwal, Founder & CEO, Droom, said, Droom has posted exponential growth in platform traffic and GMV driven owing to its disruptive business approach and consumer connect. The strategic partnership with OnePlus for the launch of their latest product underlines our brand position as the leading online automobile transactional marketplace in the country. We are confident that this first-of-a-kind auction will help in popularising smart phones within the country and will grant aspiring owners a unique chance to win OnePlus 3 smart phones much before their commercial launch through our platform!
